Empowering Platforms

Enabling credit with embedded, data-driven solutions.

Prime provides the capital, infrastructure, and experiences you need to ship trusted financing products to your community of small businesses.

Full-Spectrum Finance

Small businesses have a diverse set of financing needs. From cash-flow management to expansion capital, Prime, in partnership with Lead Bank*, provides a range of financial products tailored to the businesses you serve.

  • Expansion Capital
  • Inventory Financing
  • Invoice Financing
  • Term Loans
  • Working Capital

*Loans are made available by bank partner, Lead Bank and serviced by Prime.

Unlock your platforms fintech value.

  • Increase Customer Value

    Small businesses that trust you to power their day to day have real financing needs. Embedded finance can be key to acquisition and retention strategies as well increasing overall customer value.

  • Grow Your Customers, Grow Your Platform

    Help your customers grow their business and scale on your platform with differentiated financial products.

  • Earn Revenue

    Get paid every time you connect a customer on your platform with funding, unlocking a new revenue stream and allowing you to reinvest back into your platform.

  • Full Service Solution

    Prime is an integration layer between your platform and the financial services ecosystem. We handle the full lifecycle of lending operations and support a multitude of integration models that give you control at every step of the process.

Low-Lift Integration

Prime supports a flexible approach to integration so you can build ideal experiences for your customer’s journey. Partners can white label our lending portal, embed frontend widgets, or orchestrate custom workflows directly through our API.

  • API
  • Front-End Components
  • Embedded iFrame
  • White Label Portal

Applying modern data science and AI to credit risk

Armed with a mission to accelerate small businesses, Prime uses advanced data analytics for precision in pre-qualification and underwriting. Prime’s commitment to data-driven decisions not only enhances loan approval rates but also ensures a more tailored financial solution for end-users.

Backed by leaders in
finance and technology.