Financing that fits your platform
Financing that fits your platform
Financing that fits your platform
Your platform powers businesses, we power their growth. Integrate customizable lending products directly into your platform.
Your platform powers businesses, we power their growth. Integrate customizable lending products directly into your platform.
Your platform powers businesses, we power their growth. Integrate customizable lending products directly into your platform.
Today’s revenue
Today’s revenue
Today’s revenue
$2,672.35
$2,672.35
$2,672.35
Today’s orders
Today’s orders
Today’s orders
227
227
227
Average check size
Average check size
Average check size
$11.77
$11.77
$11.77
Day
Day
Day
Week
Week
Week
Month
Month
Month
Revenue History
Revenue History
Revenue History
June 16
June 16
June 16
$48.200
$48.200
$48.200
Jan
Jan
Jan
Feb
Feb
Feb
Mar
Mar
Mar
Apr
Apr
Apr
Jun
Jun
Jun
Jul
Jul
Jul
Aug
Aug
Aug
Sep
Sep
Sep
Oct
Oct
Oct
Nov
Nov
Nov
Dec
Dec
Dec
Order number.
Order number.
Order number.
Order time
Order time
Order time
Total price
Total price
Total price
Payment type
Payment type
Payment type
Service length
Service length
Service length
Item count
Item count
Item count
Status
Status
Status
Day
Day
Day
Week
Week
Week
Month
Month
Month
Latest orders
Latest orders
Latest orders
12597
12597
12597
11:13AM
11:13AM
11:13AM
$20.12
$20.12
$20.12
Cash
Cash
Cash
8m
8m
8m
4
4
4
Completed
Completed
Completed
12598
12598
12598
11:15AM
11:15AM
11:15AM
$35.50
$35.50
$35.50
Credit Card
Credit Card
Credit Card
5m
5m
5m
3
3
3
Completed
Completed
Completed
12600
12600
12600
11:25AM
11:25AM
11:25AM
$42.00
$42.00
$42.00
Debit Card
Debit Card
Debit Card
7m
7m
7m
2
2
2
Completed
Completed
Completed
12601
12601
12601
11:30AM
11:30AM
11:30AM
$18.99
$18.99
$18.99
Cash
Cash
Cash
3m
3m
3m
5
5
5
Canceled
Canceled
Canceled
12602
12602
12602
11:45AM
11:45AM
11:45AM
$25.50
$25.50
$25.50
Credit
Credit
Credit
2m
2m
2m
10
10
10
Completed
Completed
Completed
12603
12603
12603
12:00PM
12:00PM
12:00PM
$12.75
$12.75
$12.75
Debit
Debit
Debit
1m
1m
1m
8
8
8
Pending
Pending
Pending



P
P
P
Finalize loan amount
Finalize loan amount
Finalize loan amount
Loan Amount
Loan Amount
Loan Amount
$35,000
$35,000
$35,000
$10,000
$10,000
$10,000
$120,000
$120,000
$120,000
Cost of Financing
Cost of Financing
Cost of Financing
Term Loan
Term Loan
Term Loan
9.9%
9.9%
9.9%
Origination Fee
Origination Fee
Origination Fee
5%
5%
5%
Payment Frequency
Payment Frequency
Payment Frequency
Weekly
Weekly
Weekly
Monthly
Monthly
Monthly
6 Months
6 Months
6 Months
APR
APR
APR
9.99%
9.99%
9.99%
Cost of Financing
Cost of Financing
Cost of Financing
$1,748.25
$1,748.25
$1,748.25
Weekly Payment
Weekly Payment
Weekly Payment
$1,413.39
$1,413.39
$1,413.39
Select 6 Months
Select 6 Months
Select 6 Months
12 Months
12 Months
12 Months
APR
APR
APR
9.99%
9.99%
9.99%
Cost of Financing
Cost of Financing
Cost of Financing
$3,496.50
$3,496.50
$3,496.50
Weekly Payment
Weekly Payment
Weekly Payment
$740.32
$740.32
$740.32
Select 12 Months
Select 12 Months
Select 12 Months
24 Months
24 Months
24 Months
APR
APR
APR
9.99%
9.99%
9.99%
Cost of Financing
Cost of Financing
Cost of Financing
$6,993.00
$6,993.00
$6,993.00
Weekly Payment
Weekly Payment
Weekly Payment
$403.78
$403.78
$403.78
Select 24 Months
Select 24 Months
Select 24 Months
48 Months
48 Months
48 Months
Lowest Weekly Payment
Lowest Weekly Payment
Lowest Weekly Payment
APR
APR
APR
9.99%
9.99%
9.99%
Cost of Financing
Cost of Financing
Cost of Financing
$13,986.00
$13,986.00
$13,986.00
Weekly Payment
Weekly Payment
Weekly Payment
$235.51
$235.51
$235.51
Select 48 Months
Select 48 Months
Select 48 Months
Backed by the best
Backed by the best
Backed by the best
Unlock new opportunities with Prime
Unlock new opportunities with Prime
Unlock new opportunities with Prime
Increase revenue, sales, customer loyalty, and the value of your platform
Increase revenue, sales, customer loyalty, and the value of your platform
Increase revenue, sales, customer loyalty, and the value of your platform
Revenue & sales
Revenue & sales
Revenue & sales
Turn financing into revenue
Turn financing into revenue
Turn financing into revenue
Partners earn revenue on every loan while driving larger and more transactions on their platforms.
Partners earn revenue on every loan while driving larger and more transactions on their platforms.
Partners earn revenue on every loan while driving larger and more transactions on their platforms.

Instantly access up to
$50,000
Simple setup
Only a one time setup fee with simple payment terms
Quick application
Apply in minutes using your account
No impact on credit
Our soft credit checks won't affect your score

Apply now
Today’s revenue
$2,672.35

Instantly access up to
$50,000
Simple setup
Only a one time setup fee with simple payment terms
Quick application
Apply in minutes using your account
No impact on credit
Our soft credit checks won't affect your score

Apply now
Today’s revenue
$2,672.35

Instantly access up to
$50,000
Simple setup
Only a one time setup fee with simple payment terms
Quick application
Apply in minutes using your account
No impact on credit
Our soft credit checks won't affect your score

Apply now
Today’s revenue
$2,672.35

You’ve been approved for $20,000 in payment terms!

You’ve been approved for $20,000 in payment terms!

You’ve been approved for $20,000 in payment terms!
Customer loyalty
Solve cash flow, win loyalty
Solve cash flow, win loyalty
Solve cash flow, win loyalty
52% of businesses face financing challenges. Providing financial solutions drives customer loyalty and retention.
Platform value
Platform value
Platform value
Data powered financing
Data powered financing
Data powered financing
Boost your platform's value with complete financing solutions while leveraging your first-party data.

Your platform’s data
10 matches
Card data
Prime data
Revenue
$900k
Age of business
2.5 years
Industry
Restaurant
Growth
Top quartile
Seasonality
Summer-skewed
Competitive advantage
Highly differentiated
Auto-analyzed
1,302 matches
Public data
Prime data
612 matches
Bureau data
Prime data
1,002 matches
Partner
Prime data

Your platform’s data
10 matches
Card data
Prime data
Revenue
$900k
Age of business
2.5 years
Industry
Restaurant
Growth
Top quartile
Seasonality
Summer-skewed
Competitive advantage
Highly differentiated
Auto-analyzed
1,302 matches
Public data
Prime data
612 matches
Bureau data
Prime data
1,002 matches
Partner
Prime data

Your platform’s data
10 matches
Card data
Prime data
Revenue
$900k
Age of business
2.5 years
Industry
Restaurant
Growth
Top quartile
Seasonality
Summer-skewed
Competitive advantage
Highly differentiated
Auto-analyzed
1,302 matches
Public data
Prime data
612 matches
Bureau data
Prime data
1,002 matches
Partner
Prime data
Prime transforms your customer data into a complete view of their financial health
Prime transforms your customer data into a complete view of their financial health
Prime transforms your customer data into a complete view of their financial health
With Prime
With Prime
With Prime
No paperwork required
No paperwork required
No paperwork required
Automated data enrichment
Automated data enrichment
Automated data enrichment
Higher loan amounts
Higher loan amounts
Higher loan amounts
Lower APR
Lower APR
Lower APR
Personal guarantee not required
Personal guarantee not required
Personal guarantee not required
Funding within 24 hours
Funding within 24 hours
Funding within 24 hours
Traditional financing
Traditional financing
Traditional financing
Extensive paperwork required
Extensive paperwork required
Extensive paperwork required
Manual analysis
Manual analysis
Manual analysis
Low loan amounts
Low loan amounts
Low loan amounts
High APR
High APR
High APR
Personal guarantee required
Personal guarantee required
Personal guarantee required
Funding takes days or weeks
Funding takes days or weeks
Funding takes days or weeks
Get the full picture
Get the full picture
Get the full picture
Prime layers your platform’s unique data with extensive third-party sources and direct integration with SMB financial systems to deliver a comprehensive business view.
Prime layers your platform’s unique data with extensive third-party sources and direct integration with SMB financial systems to deliver a comprehensive business view.
Prime layers your platform’s unique data with extensive third-party sources and direct integration with SMB financial systems to deliver a comprehensive business view.
Know what to expect
Know what to expect
Know what to expect
We grasp the business lifecycle and connect with your customers effectively. Our peer comparisons clarify natural seasonality versus unique performance.
We grasp the business lifecycle and connect with your customers effectively. Our peer comparisons clarify natural seasonality versus unique performance.
We grasp the business lifecycle and connect with your customers effectively. Our peer comparisons clarify natural seasonality versus unique performance.
Verify first, lend confidently
Verify first, lend confidently
Verify first, lend confidently
Fraud significantly impacts losses in small business lending. Prime’s data helps verify the business and key attributes for underwriting.
Fraud significantly impacts losses in small business lending. Prime’s data helps verify the business and key attributes for underwriting.
Fraud significantly impacts losses in small business lending. Prime’s data helps verify the business and key attributes for underwriting.
We hand-picked the best lending stack, so you don’t have to.
We hand-picked the best lending stack, so you don’t have to.
We hand-picked the best lending stack, so you don’t have to.
Choose a solution that works
Choose a solution that works
Choose a solution that works
We provide a customized plan that works for your business and customers.
We provide a customized plan that works for your business and customers.
We provide a customized plan that works for your business and customers.
Low to no code integrations
Low to no code integrations
Low to no code integrations
With Prime, you can quickly integrate our financing workflows into your app using just a few lines of code, freeing up your engineering resources.
With Prime, you can quickly integrate our financing workflows into your app using just a few lines of code, freeing up your engineering resources.
With Prime, you can quickly integrate our financing workflows into your app using just a few lines of code, freeing up your engineering resources.
Acme
Acme
Acme
Finalize loan amount
Finalize loan amount
Finalize loan amount
Loan Amount
Loan Amount
Loan Amount
$35,000
$35,000
$35,000
$10,000
$10,000
$10,000
$120,000
$120,000
$120,000
Cost of Financing
Cost of Financing
Cost of Financing
Term Loan
Term Loan
Term Loan
9.9%
9.9%
9.9%
Origination Fee
Origination Fee
Origination Fee
5%
5%
5%
Payment Frequency
Payment Frequency
Payment Frequency
Weekly
Weekly
Weekly
Monthly
Monthly
Monthly
6 Months
6 Months
6 Months
APR
APR
APR
9.99%
9.99%
9.99%
Cost of Financing
Cost of Financing
Cost of Financing
$1,748.25
$1,748.25
$1,748.25
Weekly Payment
Weekly Payment
Weekly Payment
$1,413.39
$1,413.39
$1,413.39
Select 6 Months
Select 6 Months
Select 6 Months
12 Months
12 Months
12 Months
APR
APR
APR
9.99%
9.99%
9.99%
Cost of Financing
Cost of Financing
Cost of Financing
$3,496.50
$3,496.50
$3,496.50
Weekly Payment
Weekly Payment
Weekly Payment
$740.32
$740.32
$740.32
Select 12 Months
Select 12 Months
Select 12 Months
24 Months
24 Months
24 Months
APR
APR
APR
9.99%
9.99%
9.99%
Cost of Financing
Cost of Financing
Cost of Financing
$6,993.00
$6,993.00
$6,993.00
Weekly Payment
Weekly Payment
Weekly Payment
$403.78
$403.78
$403.78
Select 24 Months
Select 24 Months
Select 24 Months
48 Months
48 Months
48 Months
Lowest Weekly Payment
Lowest Weekly Payment
Lowest Weekly Payment
APR
APR
APR
9.99%
9.99%
9.99%
Cost of Financing
Cost of Financing
Cost of Financing
$13,986.00
$13,986.00
$13,986.00
Weekly Payment
Weekly Payment
Weekly Payment
$235.51
$235.51
$235.51
Select 48 Months
Select 48 Months
Select 48 Months
1
2
3
4
5
6
7
1
2
3
4
5
6
7
1
2
3
4
5
6
7
src="https://embed.primeft.com/prime.js">
type="text/javascript">
window.initializePrime({PARTNER_INFO});
onclick=”window.Prime.open()”>Get Funded”
src="https://embed.primeft.com/prime.js">
type="text/javascript">
window.initializePrime({PARTNER_INFO});
onclick=”window.Prime.open()”>Get Funded”
src="https://embed.primeft.com/prime.js">
type="text/javascript">
window.initializePrime({PARTNER_INFO});
onclick=”window.Prime.open()”>Get Funded”
Pre-screening &
marketing engine
Pre-screening &
marketing engine
Pre-screening &
marketing engine
We prequalify customers and activate promotional financing on your preferred platforms.
We prequalify customers and activate promotional financing on your preferred platforms.
We prequalify customers and activate promotional financing on your preferred platforms.
Acme
Acme
Acme
11:49 AM
11:49 AM
11:49 AM
to me
to me
to me
You’re pre-approved for up to $50,000 in term loans!
You’re pre-approved for up to $50,000 in term loans!
You’re pre-approved for up to $50,000 in term loans!
Based on your recent Acme earnings, you’re pre-approved for funding to grow your business. Apply in minutes using your Acme account.
Based on your recent Acme earnings, you’re pre-approved for funding to grow your business. Apply in minutes using your Acme account.
Based on your recent Acme earnings, you’re pre-approved for funding to grow your business. Apply in minutes using your Acme account.
Claim your offer
Claim your offer
Claim your offer



Offer details
Offer details
Offer details
Amount
Amount
Amount
Up to $50k
Up to $50k
Up to $50k
Duration
Duration
Duration
Up to 12 months
Up to 12 months
Up to 12 months
Payments
Payments
Payments
Weekly
Weekly
Weekly
Data mapping & analysis
Data mapping & analysis
Data mapping & analysis
Kick off your search for embedded finance with a free, enriched, data analysis.
Kick off your search for embedded finance with a free, enriched, data analysis.
Kick off your search for embedded finance with a free, enriched, data analysis.
Customer analysis
Customer analysis
Customer analysis
Eligible prospects
Eligible prospects
Eligible prospects
78,297
78,297
78,297
$0
$0
$0
$2.5m
$2.5m
$2.5m
Revenue range
Revenue range
Revenue range
0
0
0
8.7k
8.7k
8.7k
Seasonality
Seasonality
Seasonality
0.2
0.2
0.2
10k
10k
10k
Stability
Stability
Stability
Annual revenue
Annual revenue
Annual revenue
100
100
100
60
60
60
40
40
40
20
20
20
q1
q1
q1
q2
q2
q2
q3
q3
q3
q4
q4
q4
Annual growth
Annual growth
Annual growth
100
100
100
60
60
60
40
40
40
20
20
20
q1
q1
q1
q2
q2
q2
q3
q3
q3
q4
q4
q4
Developer friendly API
Developer friendly API
Developer friendly API
Leverage our APIs to create your ideal embedded lending experience. We manage funding, servicing, and all complexities of your lending program.
Leverage our APIs to create your ideal embedded lending experience. We manage funding, servicing, and all complexities of your lending program.
Leverage our APIs to create your ideal embedded lending experience. We manage funding, servicing, and all complexities of your lending program.
Request Financing Application
Request Financing Application
Request Financing Application
POST /ORIGINATE
POST /ORIGINATE
POST /ORIGINATE
Program
Program
Program
RC1-333601
RC1-333601
RC1-333601
Partner
Partner
Partner
Bill
Bill
Bill
Lender
Lender
Lender
Capital One
Capital One
Capital One
Product
Product
Product
AR Financing
AR Financing
AR Financing
+3 more
+3 more
+3 more
Partner API
Partner API
Partner API